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Unlocking Success with an Organic SEO Company: Boost Visibility & Drive Organic Traffic

Looking to boost your website’s visibility and attract more organic traffic? Look no further than an organic SEO company. In today’s digital landscape, having a strong online presence is essential for businesses of all sizes. And when it comes to optimizing your website for search engines, organic SEO is the way to go.

An organic SEO company specializes in using proven strategies and techniques to improve your website’s search engine rankings naturally. Unlike paid advertising, organic SEO focuses on optimizing your website’s content, structure, and overall user experience to attract higher quality traffic. By targeting relevant keywords and implementing on-page and off-page optimization techniques, an organic SEO company can help your website climb the search engine rankings and drive more targeted traffic to your site.

Partnering with an organic SEO company can give your business a competitive edge and help you stand out in the crowded online marketplace. With their expertise and knowledge of the latest SEO trends and algorithms, they can help your website rank higher in search results, increase visibility, and ultimately drive more conversions and revenue. So if you’re ready to take your online presence to the next level, it’s time to consider working with an organic SEO company.

The Importance of Organic SEO for Your Website

When it comes to promoting your website and improving its visibility on search engines, organic SEO is the way to go. It’s a strategy that focuses on optimizing your website’s content, structure, and user experience to attract higher quality traffic.

What is Organic SEO?

Organic SEO, also known as natural search engine optimization, involves using proven strategies and techniques to improve your website’s search engine rankings without relying on paid advertising. It’s all about attracting visitors who are genuinely interested in what your website has to offer.

  1. Higher Quality Traffic: Organic SEO brings in targeted traffic. By optimizing your website for relevant keywords and implementing on-page and off-page optimization techniques, you can attract visitors who are more likely to convert into customers. This leads to higher engagement and a better return on investment (ROI).
  2. Long-Term Results: While paid advertising can provide instant results, it’s short-lived. On the other hand, organic SEO focuses on creating a strong foundation for your website that will continue to drive traffic in the long run. By consistently implementing effective SEO strategies, you can maintain and improve your search engine rankings over time.
  3. Cost-Effective: Investing in organic SEO is a cost-effective way to increase your website’s visibility. Unlike paid advertising, which requires ongoing investment, organic SEO provides lasting results without the need for constant financial resources.
  4. Builds Trust and Credibility: When your website appears at the top of search engine results, it instills trust and credibility in your potential customers. People tend to view organic search results as more reliable and trustworthy than paid advertisements, which can help you build a strong brand reputation.

In today’s competitive online landscape, having a strong organic SEO strategy is crucial for the success of your website. By partnering with an organic SEO company, you can enhance your website’s visibility, attract high-quality traffic, and ultimately drive more conversions and revenue.

Remember, when it comes to promoting your website, focusing on organic SEO is a smart and sustainable approach that yields long-term results.

What is an Organic SEO Company?

An organic SEO company is a professional agency that specializes in implementing organic search engine optimization strategies to improve the visibility and ranking of a website on search engines. The main focus of an organic SEO company is to attract high-quality, targeted traffic to a website through organic means, rather than paid advertising.

Organic SEO refers to optimizing a website’s content, structure, and user experience in order to rank higher in search engine results pages (SERPs) naturally. Unlike paid advertising, organic SEO does not involve paying for clicks or impressions. Instead, it focuses on improving the overall quality and relevance of a website to attract organic, non-paid traffic.

Keywords play a crucial role in organic SEO. An organic SEO company will conduct keyword research to determine the most relevant and valuable keywords for a website’s industry or niche. They will then optimize the website’s content and structure to include these keywords in strategic locations, such as page titles, headings, meta descriptions, and body text.

On-page optimization techniques are another key aspect of organic SEO. An organic SEO company will optimize the website’s HTML code, meta tags, URLs, and internal linking structure to improve its visibility to search engines.

In addition to on-page optimization, an organic SEO company will also implement off-page optimization techniques to enhance a website’s visibility. This may include link building, social media marketing, and content marketing, among other strategies.

Partnering with an organic SEO company can provide numerous benefits for your website. By improving your website’s visibility on search engines, you can attract targeted traffic that is more likely to convert into customers. Organic SEO also helps build trust and credibility for your brand, as users tend to trust websites that appear on the first page of search results.

With the expertise of an organic SEO company, you can effectively optimize your website for relevant keywords, improve its user experience, and drive more conversions and revenue.

Why Choose an Organic SEO Company?

When it comes to improving your website’s visibility on search engines and driving targeted traffic, choosing the right approach is crucial. An organic SEO company can be the key to unlocking success in the digital landscape. Here are a few compelling reasons why you should consider partnering with an organic SEO company:

1. Expertise in Organic Search Engine Optimization:

An organic SEO company specializes in implementing strategies that enhance your website’s visibility and rankings in search engine results pages (SERPs) organically. They have a deep understanding of how search engines work and stay updated with the latest algorithms and industry trends. Their expertise allows them to optimize your website’s content, structure, and user experience to achieve long-term results.

2. Targeted Traffic and High-Quality Leads:

One of the primary goals of SEO is not just to attract any traffic but to attract the right kind of traffic. An organic SEO company focuses on driving targeted traffic to your website, i.e., people who are actively searching for the products or services you offer. By optimizing your website for relevant keywords, they ensure that your website appears in front of those who are most likely to convert into customers.

3. Building Trust and Credibility:

When your website ranks high in organic search results, it sends a strong signal to users that your website is trustworthy and authoritative. Users tend to have more confidence in websites that appear organically rather than in paid advertisements. By improving your website’s visibility through organic SEO, an organic SEO company helps you establish trust and credibility in your industry.

4. Cost-Effectiveness:

Compared to paid advertising methods, organic SEO can provide a higher return on investment (ROI) in the long run. While paid advertisements require continuous investment to maintain visibility, organic SEO focuses on sustainable and long-term results. By investing in organic SEO services, you can attract targeted traffic to your website without having to rely solely on paid advertising.

In a Nutshell:

Choosing an organic SEO company can bring immense benefits to your business. By leveraging their expertise in organic search engine optimization, you can attract targeted traffic, build trust and credibility, and achieve sustainable growth in the digital landscape.

How an Organic SEO Company Can Improve Your Website’s Visibility

When it comes to improving your website’s visibility and getting more organic traffic, partnering with an organic SEO company can be a game-changer. These companies specialize in implementing organic search engine optimization strategies that attract high-quality, targeted traffic to your website through natural means.

With their expertise in keyword research and understanding of search engine algorithms, an organic SEO company can help optimize your website’s content, structure, and user experience. By focusing on on-page optimization, they ensure that your website is well-optimized for search engines. This includes optimizing meta tags, headings, and keyword placement throughout your content.

Not only that, but an organic SEO company also excels in off-page optimization techniques. They work on building high-quality backlinks to your website, which signal to search engines that your site is reputable and trustworthy. These backlinks can come from various sources such as industry directories, guest blogging, and influencer outreach.

By implementing these organic SEO strategies, an organic SEO company can help your website rank higher in search engine results pages (SERPs) naturally. This means that when users search for relevant keywords related to your business, your website is more likely to be seen.

Improving your website’s visibility is crucial because it drives targeted traffic to your site. With the help of an organic SEO company, you can attract visitors who are already interested in what you have to offer. This means higher chances of engagement, conversions, and ultimately, revenue for your business.

Moreover, working with an organic SEO company helps build trust and credibility for your website. When your site consistently ranks highly in organic search results, users perceive it as more trusted and authoritative. This trust translates into long-term relationships with your audience and enhances your overall brand reputation.

So, if you’re looking to improve your website’s visibility and drive more organic traffic, partnering with an organic SEO company is a smart move. Their expertise, focus on targeted traffic, and cost-effective approach compared to paid advertising methods make them an invaluable asset for achieving sustainable growth in the digital landscape.

The Benefits of Partnering with an Organic SEO Company

When it comes to improving your website’s visibility and attracting more organic traffic, partnering with an organic SEO company can provide you with a multitude of benefits. These specialized companies focus on implementing organic search engine optimization strategies to optimize your website’s content, structure, and user experience.

Here are some of the key benefits you can expect when partnering with an organic SEO company:

  1. Improved Search Engine Rankings: Organic SEO companies have the knowledge and expertise to optimize your website using on-page and off-page optimization techniques. By optimizing your meta tags, keyword placement, and building high-quality backlinks, they can help your website rank higher in search engine results pages (SERPs), increasing your visibility and driving more targeted traffic.
  2. Increased Organic Traffic: By implementing effective SEO strategies, an organic SEO company can attract more organic traffic to your website. Organic traffic refers to visitors who find your website through natural search engine results, rather than paid advertising. These visitors are often more engaged and likely to convert into customers or leads.
  3. Enhanced User Experience: User experience plays a crucial role in SEO. An organic SEO company can analyze your website’s user interface, navigation, and overall performance to identify areas for improvement. By optimizing your website’s user experience, they can enhance the overall satisfaction of your visitors, increasing the chances of them staying longer, exploring more pages, and taking desired actions.
  4. Effective Monitoring and Reporting: Organic SEO companies use advanced tools and analytics to monitor the performance of your website’s SEO campaigns. They provide comprehensive reports that show you key metrics such as keyword rankings, organic traffic growth, and conversion rates. This data allows you to track the progress of your SEO efforts and make informed decisions to further optimize your website.
  5. Building Trust and Credibility: An organic SEO company can help build trust and credibility for your website. By improving your website’s visibility and rankings, you establish your brand as an authority in your industry. This can lead to increased trust from potential customers and enhance your overall brand reputation.

Partnering with an organic SEO company brings numerous benefits to your website. From improving search engine rankings and attracting organic traffic to enhancing user experience and building trust, these companies play a crucial role in achieving sustainable growth in the digital landscape. So why wait? Take advantage of their expertise and experience to optimize your website for success.

Conclusion

Partnering with an organic SEO company is a strategic decision that can greatly benefit your website’s visibility and long-term growth. By leveraging their expertise in organic search engine optimization strategies, these companies can optimize your website’s content, structure, and user experience to attract more organic traffic.

Overall, collaborating with an organic SEO company is a wise investment for improving your website’s visibility and achieving sustainable growth in today’s digital landscape. Their expertise and strategies can help you reach your target audience, drive organic traffic, and establish trust and credibility for your brand.

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What is SEO Consulting?

If you’ve ever asked yourself these questions before?

  • What is SEO?
  • What is SEO consulting?
  • Do I need an SEO consultant?
  • How do I find a good SEO consultant?

You’re not alone in asking these questions. In this article, we will discussing what SEO consulting is, what SEO consultants do for their clients, and signs that you might need one. Lets get started!

What is SEO Consulting?

SEO consulting refers to the practice of providing expert advice and guidance to businesses or individuals looking to improve their search engine optimization (SEO) efforts. SEO is the process of optimizing a website to enhance its visibility on search engines like Google. The goal is to increase the website’s organic (non-paid) traffic and improve its rankings in search engine results pages (SERPs).

SEO consulting services may be offered by professionals or agencies with expertise in search engine algorithms, website optimization, content strategy, and link building.

What Does an SEO Consultant Do For Their Clients?

An SEO consultant plays a crucial role in helping their clients improve their online visibility and search engine rankings. Here’s a more detailed breakdown of what an SEO consultant does for their clients:

  • Conducts SEO Audits: They review client’s websites to identify strengths, weaknesses, and areas for improvement. They also assess on-page elements, technical aspects, and backlink profiles while identifying issues that may impact search engine rankings.
  • Keyword Research: SEO consultants research and analyze relevant keywords related to the client’s industry, products, or services. They also identify high-volume, low-competition keywords to target for optimization.
  • Industry Research: They like to stay informed about industry trends, competitors, and market changes. They also try to understand the target audience and search behavior within the industry.
  • On-Page SEO: SEO consultants will optimize on-page elements such as meta titles, meta descriptions, header tags, and URL structures. They also improve user experience and site navigation while ensuring content is relevant, high-quality, and aligned with target keywords.
  • Off-Page SEO: They develop strategies for building a strong online presence outside the client’s website. They also monitor and manage online reviews, social media presence, and brand mentions. Their focus is on building quality backlinks from reputable and relevant websites.
  • Technical SEO: This involves addressing technical issues that may affect search engine crawling and indexing. They optimize website speed, fix crawl errors, ensure mobile-friendliness, and implement structured data markup for better search engine understanding.
  • Link Building: They plan and execute link-building strategies to acquire high-quality backlinks while monitoring the backlink profile and disavow harmful links.
  • Analyze Data and Metrics: Using a variety of SEO analytics tools, they track and analyze key performance indicators (KPIs). They also can adjust strategies based on data insights and performance trends while monitoring website traffic, user behavior, and conversion rates.
  • Algorithm Updates: They stay informed about search engine algorithm updates and adapt strategies to align with changes in search engine ranking criteria.
  • Client Communication: They regularly communicate with clients to provide updates on progress and results. They also discuss strategy adjustments based on changing business goals or market conditions.

By performing these tasks, an SEO consultant aims to improve a client’s website visibility, attract more organic traffic, and ultimately enhance the overall online presence and performance of the business in search engines.

Signs You Need An SEO Consultant

There are several signs that indicate a business may benefit from hiring an SEO consultant. Here are some additional signs you may need an SEO consultant:

  • Your Website Isn’t Converting Well: If your website is receiving traffic but not converting visitors into customers, an SEO consultant can analyze user behavior, identify barriers to conversion, and implement strategies to improve the conversion rate.
  • Lack of Visibility in Search Results: If your website is not ranking well in search engine results for relevant keywords, an SEO consultant can help optimize your site to improve visibility and attract more organic traffic.
  • You’re Expanding Your Online Presence: If you’re expanding your business online or entering new markets, an SEO consultant can provide guidance on adapting your SEO strategy to the specific needs and characteristics of the new audience or market.
  • Poor Online Reputation: Negative reviews, online reputation issues, or a lack of positive online presence can impact your business. An SEO consultant can help manage online reputation, encourage positive reviews, and mitigate the impact of negative ones.
  • Your Website Isn’t Mobile-Friendly: With the increasing use of mobile devices, having a mobile-friendly website is crucial. If your website isn’t optimized for mobile users, an SEO consultant can ensure it meets mobile SEO best practices.
  • Limited Knowledge of SEO Best Practices: If your in-house team lacks expertise in the latest SEO best practices, algorithms, and trends, hiring an SEO consultant can bring in specialized knowledge and skills to drive effective strategies.
  • Competitors Are Outperforming You: If your competitors consistently outrank you in search results, it may be a sign that your SEO strategy needs improvement. An SEO consultant can analyze competitor strategies and help you gain a competitive edge.
  • Fluctuating Website Rankings: If you notice significant fluctuations in your website rankings, it could be due to algorithm changes, technical issues, or other factors. An SEO consultant can investigate and implement solutions to stabilize your rankings.
  • E-commerce Sales Are Declining: For e-commerce websites, a decline in sales may indicate issues with product visibility, site performance, or other SEO-related factors. An SEO consultant can address these issues to improve online sales.
  • You Want a Comprehensive SEO Strategy: If you’re looking to develop a comprehensive and long-term SEO strategy, an SEO consultant can provide a roadmap tailored to your business goals, industry, and target audience.

In these situations, hiring an SEO consultant can provide valuable insights, expertise, and strategies to address specific challenges and optimize your website’s performance in search engines.

How To Find An SEO Consultant

Finding a reliable and experienced SEO consultant is crucial for the success of your online presence. Here are some effective ways to find an SEO consultant:

  • Ask Your Network: Seek recommendations from your professional network, colleagues, or business contacts. Personal referrals can be valuable in finding an SEO consultant with a proven track record.
  • Run a Google Search: Conduct a Google search using relevant keywords like “SEO consultant” or “SEO expert.” Review the search results and look for consultants with positive reviews, case studies, and a strong online presence.
  • Use Online Directories: Explore online directories that list SEO professionals. Websites like Moz, SEMrush, and Clutch often feature directories of reputable SEO consultants with reviews and ratings.
  • Look Through SEO Blogs: Browse popular SEO blogs and industry publications. Many experienced SEO consultants contribute articles, share insights, and participate in discussions. This can help you identify professionals with expertise in the latest SEO trends.
  • Post on Job Boards: Utilize job boards or platforms where freelancers and consultants offer their services. Websites like Upwork, Freelancer, or even specialized SEO job boards can connect you with experienced SEO consultants.
  • Check Social Media Platforms: Explore professional networking platforms like LinkedIn to find SEO consultants. Many consultants maintain a LinkedIn profile showcasing their experience, skills, and client testimonials.
  • Attend Industry Conferences and Events: Attend industry conferences, workshops, or networking events related to digital marketing and SEO. These events provide opportunities to meet and connect with experienced SEO professionals.
  • Review Online Reviews and Testimonials: Look for online reviews and testimonials from previous clients. Platforms like Google My Business, Yelp, or the consultant’s website may feature feedback from clients, providing insights into their reputation.
  • Consult with Industry Associations: Check with industry associations related to digital marketing or SEO. They may have directories or recommendations for reputable consultants in your industry.
  • Evaluate Online Presence: Assess the online presence of potential SEO consultants. A strong online presence, including a well-optimized website, regular blog posts, and active social media engagement, can be indicative of their expertise.

Remember to conduct thorough research, ask about their experience, review past projects, and discuss your specific needs before making a decision. Hiring an SEO consultant who understands your business goals and aligns with your vision is essential for a successful collaboration.

What’s the Difference Between SEO Consultants and SEO Agencies?

SEO consultants and SEO agencies are both professionals or entities that provide services to improve a website’s search engine optimization (SEO). However, there are key differences between the two in terms of structure, scope of services, and the nature of the client relationship. Here are some distinctions between SEO consultants and SEO agencies:

Scope of Services

SEO Consultants: Consultants often specialize in specific aspects of SEO or offer a range of services tailored to the client’s needs. They may focus on areas such as on-page SEO, technical SEO, or link building. The scope of services can vary based on the consultant’s expertise.

SEO Agencies: Agencies typically provide a comprehensive suite of SEO services. They often have teams with specialists in various areas, allowing them to offer a full range of services, including on-page optimization, content creation, link building, technical SEO, and more.

Size and Structure

SEO Consultants: Consultants are usually individuals or small teams of experts. They may work independently or collaborate with other consultants on specific projects. The structure is often more flexible and agile.

SEO Agencies: Agencies are larger organizations with multiple team members, including SEO specialists, content writers, link builders, and project managers. Agencies may have a more structured hierarchy and processes to handle a higher volume of work.

Client Relationship

SEO Consultants: The client-consultant relationship is often more direct and personalized. Clients work closely with the consultant, and communication is typically more direct. Consultants may have a limited number of clients at a given time.

SEO Agencies: Agencies may handle a larger number of clients simultaneously. The client relationship may involve interactions with account managers or project managers, and communication may be more structured. Agencies may work with clients of various sizes and industries.

Flexibility and Specialization

SEO Consultants: Consultants may offer a high level of specialization in specific areas of SEO. They can be more flexible in tailoring their services to meet the unique needs of each client.

SEO Agencies: Agencies often have a broader range of services and may cater to a diverse clientele. While they may offer specialization within their teams, they are generally equipped to handle a variety of SEO needs.

Cost Structure

SEO Consultants: Consultants may have more flexibility in their pricing structures. Some may charge hourly rates, project-based fees, or retainer fees depending on the scope of work.

SEO Agencies: Agencies may have more standardized pricing models. They may offer packages or retainer-based pricing, and costs may vary based on the agency’s reputation, size, and the comprehensiveness of services provided.

Both SEO consultants and agencies can be effective in improving a website’s SEO, and the choice between them depends on the specific needs, goals, and preferences of the client. Smaller businesses or those with specific SEO requirements may find consultants to be a good fit, while larger enterprises with diverse needs may opt for the comprehensive services offered by agencies.

 

Get Matched with the Best SEO Consultant for Your Business!

SEO Consultants has an extensive database of thoroughly vetted SEO consultants and agencies. Book a free SEO consultation with our team and help us understand your goals and website needs, so that we can get you matched up with the best SEO agencies and providers!

We are your middle man to finding the best SEO solution for your company, helping create a successful, long-term relationship with your SEO provider.

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Is Long Content Always Better for SEO?

It’s impossible to execute an effective search engine optimization (SEO) strategy without the help of content. Onsite content helps you improve the value of your site and optimize for specific keywords, while offsite content helps you build links and generate visibility. Either way, the quality of your content matters, with “better” content doing a better job of improving your domain authority—and ultimately helping you rank higher. 

But the question of what makes content “better” in the first place is often debated. Most people, for example, believe that longer content is better for SEO—not only does it provide you with an opportunity to include more content and more keywords, it also allows you to cover a topic in greater detail. 

But is long content always better for SEO? 

The Evidence for Long Content

Back in 2015, Moz and BuzzSumo teamed up for a massive study of more than 1 million articles to see which types of content were best for SEO. They found that 85 percent of content was less than 1,000 words long—yet the 15 percent of content that is 1,000 words or longer consistently receives more shares and links. In other words, long-form content is better for generating shares, links, and authority for your website. 

Similarly, the average content length of the top 10 results for a given keyword query hovers between 2,000 and 2,450 words. 

There are several potential reasons for this: 

  • Long content is explicitly favored by search engines. We don’t know this for sure, since Google has never come out and said that it looks for a specific word count when evaluating the authority of a page or calculating SERPs. However, there are some clues that Google and other search engines disproportionately favor “long” content over “short” content. 
  • Long content has a longer dwell time. We do know that dwell time—in other words, the length of time a user stays on a page—can have an impact on search rankings. Users who stay on a page longer can influence that page to rank higher in searches. Long content, of course, takes longer to read, and therefore influences a longer dwell time. 
  • Long content has more to cite. Longer content tends to have more facts, more statistics, and longer, more detailed arguments—all of which lend themselves to earning more links. If an external source reads your content and finds many things worth citing, they’re going to be much more likely to link to you. 
  • Long content is distinguished. If 85 percent of online content is less than 1,000 words, writing a long-form post instantly puts you in the minority. Longer posts are harder to find, and are therefore distinguished from posts from other brands. Writing long-form posts can be a great way to improve your brand reputation and stand out from the crowd. 
  • Long content covers more detail. Longer posts tend to be more comprehensive, covering topics in greater overall depth. This leads to covering a wider range of potential search phrases, and ultimately a greater chance of being considered a truly “definitive” guide on the subject. 

However, it’s worth noting that if you take a look at an average search engine results page (SERP), you’ll see entries for articles with a wide range of different word counts. Some will be just a few hundred words long, while others will be several thousand. 

The Caveats

Of course, nothing in the SEO world is this straightforward. It can’t be the case that longer posts are always better for increasing your search engine rankings. 

There are several caveats we need to keep in mind: 

  • Length doesn’t always imply depth (or quality). First, understand that length doesn’t necessarily imply depth. In other words, you could write an 800-word article that’s very concise and packed with meaningful data, then write a 2,000-word article that’s mostly fluff; in this case, the shorter article will be higher-quality. You shouldn’t be striving to hit a word count if you don’t have the substantive information to make all those words valuable. 
  • Your industry matters. It’s also worth considering the fact that different industries can benefit from different content lengths. If you’re reporting on tech news, you might benefit from short, to-the-point articles that merely cover current events. But if you’re analyzing new medical techniques or if you’re reporting on the science of sleep, you’ll need to explain these complex topics in much more detail. 
  • Your audience matters. Think about your audience as well. Is your target demographic the type to sit down and read a 5,000-word mini-eBook? Or would they rather be able to digest a full article in the span of 5 minutes or less? Which type of article would they be more willing to share with their friends and family members? 
  • The format matters. Most of the time, when we talk about content length, we’re referring to written articles published on a blog—but we also need to consider other formats. For example, what if you’re publishing a 10-minute video? Or what if you’re posting a new infographic? Do you really need to write 1,000 words of content to make this piece of content “better” for SEO? The short answer is no; different formats lend themselves to different word counts and structures. 
  • Short content can succeed, too. While long content definitely has many advantages, we can’t ignore the fact that short content can be successful, too. Short posts are highly effective at relaying information in a short, concise manner, and are explicitly preferred by some audiences. They also take far less time and effort to generate, meaning they have a chance of producing a higher return on investment (ROI). 

The bottom line here is that in most contexts and situations, longer content is a superior choice for SEO; it’s capable of getting more shares and links and is much more likely to be high-quality than a comparatively short post. However, you shouldn’t assume that a long post is automatically a “good” post, or write off the potential benefits of short posts. 

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Why Creativity Matters in SEO

Would you consider search engine optimization (SEO) more of a left-brained or right-brained activity? True, modern science has cast doubt on our traditional notions of left-brain and right-brain dynamics, but think of it in these terms: is SEO more of a logical, analytical activity? Or more of a creative, artistic one? 

If you’re like most people, whether you’re a seasoned SEO veteran or you’re learning SEO for the first time, you’ve probably come to think of SEO as the former—a left-brained, logical, analytical practice. After all, you probably measure your campaign’s success in terms of numerical outcomes, including your rankings for specific keywords, your domain authority, and your organic traffic. Your process is probably fine-tuned and mechanical in some ways. You scan your site for missing features, tweak it to improve its performance, and publish content at regular intervals. Everything works like a factory. 

But if you want to be successful in SEO, you also need a splash of right-brained thinking; you need to be creative and artistic. If you’re a traditionalist, you might flinch at the idea. But the truth is, creativity matters in SEO—and you’ll need to learn how to harness its full power if you want to succeed. 

The Benefits of Creativity in SEO

Let’s take a look at the ways that creativity can be a boon to your SEO strategy: 

  • Original content. First, creative thinking allows you to come up with more original ideas for content. You can think of topics that nobody else has considered. You can cover old topics from new perspectives or angles. You can also present your content in new or innovative ways. Even at the ground level, creativity can help you come up with novel phrasing and a unique tone that can set your content apart. If you’re successful, your content will be much more likely to earn shares and links. 
  • Unique keyword targets. One key to SEO success is finding a way to competitively differentiate yourself—usually by targeting a unique selection of keywords. Creativity can help you find the best possible targets, helping you find words and phrases that are appealing to your target audience while still differentiating themselves from the keyword targets of your competitors. 
  • New formats and publication opportunities. With creative thinking, you can also discover new formats and new publication opportunities with more regularity. You’ll be more open-minded and more willing to explore formats like podcasting or video streaming for SEO, and you’ll see otherwise unconsidered publishers as valuable opportunities. 
  • Link building opportunities. Similarly, creative thinking can help you discover link building opportunities that most SEO professionals would miss. For example, if you find broken links on an external site, you can brainstorm a way to fit a link to your site in its place—and come up with a good pitch for the site owner at the same time. 
  • Creative problem solving. SEO comes with a lot of troubleshooting. When your organic traffic declines, when your site speed suddenly slows, or when your rankings get shaken up, you’ll need to think creatively to figure out the root cause of these issues—and come up with a game plan for how to resolve them. 
  • Dynamic responses. Google has a long history of regularly updating its search engine algorithm. While today’s updates tend to be smaller and less noticeable, there’s still a chance that a major algorithm change could compromise your strategy or unexpectedly change your rankings. When this happens, creative thinking can help you stay agile; you can respond dynamically, and adjust your strategy as needed. 

How to Be More Creative in SEO

Being creative has a clear advantage in the realm of SEO, but what can you do if you’re not a creatively minded person? Or what if you frequently face mental blocks that preclude you from coming up with new, creative ideas? 

Here are some strategies that can help you: 

  • Watch your competitors closely. Keep a close eye on your competitors. What types of content are they writing? What keywords are they targeting? What novel strategies are they using? You might be able to come up with some good ideas this way—just be careful not to copy a competitor’s strategy directly. Use it as a launch point to come up with your own ideas. 
  • Observe SEO tactics in new industries. Companies in the same industry tend to replicate each other’s work, so if you want to deviate from the norm, consider looking at businesses in other industries. How do other types of businesses approach SEO, and what can you learn from them? Can you bring some of their tactics to your contested industry? 
  • Brainstorm with a team. When brainstorming new ideas for content, keyword targets, or other elements of your SEO strategy, consider working with a team of other people. Preferably, these people will be from different backgrounds and will think in different ways. Everyone will see the problem through a different lens, which can help you come up with more unique ideas as a group. 
  • Read and listen to new sources regularly. Make sure you expose yourself to different types of thinkers on a regular basis, both in the SEO community and outside it. Read lots of books and listen to lots of podcasts; they’ll help open your mind. 
  • Give yourself more breaks (and boredom). We tend to come up with our most creative ideas when we’re bored since our minds get more time and space to generate new concepts. Take more breaks from work, and let your mind wander to come up with bolder ideas. 
  • Get inspired. Finally, find a way to get inspired to do creative thinking. For some people, this means hanging up abstract artwork. For others, it means listening to your favorite music. Find a strategy that works for you. 

With more creative thinking, your SEO campaign can achieve better results. Obviously, that doesn’t mean you can afford to neglect the logical and analytical side of your SEO strategy; instead, it means striking a balance between these sides of the equation. 

Tips

8 Reasons More Links Aren’t Necessarily Better

In search engine optimization (SEO), one of the most important elements of your strategy is link building—the practice of establishing external links pointing back to your domain. This strategy is effective because links are the crux of Google’s search ranking algorithm; generally speaking, Google evaluates the subjective trustworthiness of a given site (and a given page) based on the number and quality of links pointing to it. If a page has a lot of high-quality links established for it, it’s going to rank higher than its link-less counterpart. 

Accordingly, most SEO professionals dedicate significant time and resources to analyzing their current link profile and building as many links as possible to improve their domain authority. The prevailing sentiment is that building more links is always a good thing for your website—but this isn’t necessarily the case. 

Why More Links Aren’t Necessarily Better

More links aren’t necessarily a good thing for your site’s rankings in search engines. Here’s why:

  1. High-DA links are better than low-DA links. First, understand that links from sources with high domain authority (DA) are much better than links from sources with low DA. DA has so much of an impact, that in many cases, a single link from a high-DA source is worth more than several dozen links from lower-authority sources. If you have a choice between building lots of low-value links or one high-value one, you’re almost always better off building the high-value link. 
  2. Links from the same sources yield diminishing returns. Many newcomers to SEO attempt to build links to their site from the same source; they establish a relationship with a publisher, then try to work with that publisher many times out of convenience. While each link you build on the same source will pass additional referral traffic your way, there are diminishing returns in terms of authority. In other words, it’s much more valuable to build new links on different sources than to build additional links on sources you’ve already tapped.  
  3. Referral traffic potential varies wildly. While link building is typically considered as an SEO strategy, ultimately meant to generate more organic traffic for your site, it’s also a useful tactic for increasing brand awareness and generating referral traffic—in other words, people who click your links in context. Some links are much better than others at generating referral traffic, thanks to their context, their value to readers, and of course, the readership of your chosen publisher. Accordingly, it’s often better to seek out sources capable of generating high volumes of referral traffic than it is to spam links indiscriminately. 
  4. High volume link building strategies attract penalties. When SEO professionals focus on building as many links as possible, they often get greedy. They build as many links as possible, sometimes in the span of just a few weeks, and aggressively push for more opportunities. However, this strategy is counterproductive; Google explicitly warns against building too many links too quickly. If its search engine algorithm detects an unusual amount of new links pointing to your site, or if there’s a cascade of new links to your site in a short period of time, you could end up facing a penalty—erasing any gains you would have enjoyed and setting you back even further. 
  5. Context matters. The context of your link matters as well. Remember, many readers will be encountering your brand for the first time when they see your link in an article. If you’ve clearly shoehorned your link into an irrelevant, poorly written article, they’re going to walk away with a negative impression of your brand—and you might end up facing a ranking penalty. It’s much better to develop links that provide citations or additional reading to visitors who want them, and ensure your links are a good fit for your external articles. 
  6. Bad links break easily. “Bad” links break easily. When a publisher site isn’t well managed, or when your article isn’t interesting to readers, there’s a much higher likelihood of your links being removed or becoming non-functional. If you’re only focused on building a higher quantity of links, you won’t be paying attention to their potential staying power; accordingly, you’ll be more likely to suffer losses in the future, negating all the effort you spent building those links in the first place. 
  7. Link value depends on destination page quality. A link is only as valuable as the page it links to. If you have a hastily written, thin page on your site, building links to it could actively harm your strategy; users who click the link will bounce, or else might never want to visit your site again. Make sure you have a solid onsite content strategy in place before you start building links. 
  8. Link building is just one aspect of SEO. While link building is one of the best ways to boost the authority of your site, and therefore your rankings, it’s still just one element of SEO. In fact, it’s even possible to manage an SEO strategy without a link building component, assuming you have a plan to attract links naturally. If you want to rank higher in search engines, you’ll need to master your onsite optimization, which means including plenty of onsite content on your core pages, optimizing for the right keywords, coding the site properly, ensuring it’s indexed properly, and improving site speed so users have a better experience. You’ll also need to write new onsite content regularly, and ensure that content is high-quality and appealing to your audience. If you build lots of links, but these other elements of SEO aren’t in place, you’re not going to see much value. 

When Link Volume Matters

Of course, if you can bear these considerations in mind, there are still some important reasons for building a greater volume of links. Assuming you’re linking to a variety of different pages, you’re using a variety of different high-DA publishers, and you’re building links with quality and context in mind, more links will almost certainly benefit you. The problem usually stems from SEO professionals choosing volume as their highest priority and allowing all other priorities to fall by the wayside. The better practice is the opposite; keep volume as a secondary priority, only after you’ve established quality and context. 

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Top 25 Best SEO Podcasts You Should Listen To In 2020

Whether you’re an SEO newbie or a long-time industry vet, podcasts are a great way to keep up with the latest advancements in SEO and digital marketing. If you’re looking for good SEO-related podcasts, check out this list of 25 great ones. I’ve only included podcasts that are still publishing new episodes as of the time of publishing this post. Some of these cover a lot more than SEO, but they all have some aspect of SEO as one of their main topics. 

1. The Recipe for SEO Success Show

Hosted by: Kate Toon

Kate talks with a variety of SEO experts on a range of topics. She also sprinkles in special episodes she calls “Reality SEO,” where she showcases real-life SEO professionals, including behind the scenes look at their jobs and also their lives beyond work. Great content for intermediate to advanced SEO pros. Regular episodes are about 40 minutes long and the reality SEO episodes are about 20 minutes long. 

Website: https://therecipeforseosuccess.com/category/podcast/

Listen on Apple Podcasts

2. Voices of Search 

Hosted by: Benjamin Shapiro

Conversation-style podcast where host Benjamin Shapiro dives deep into a variety of topics around search engine optimization. Beginners can definitely take a lot away from every episode, but it seems to cater to a more savvy audience. Episodes are usually 15-20 minutes long. He often covers the same topic for a whole week to get deep into the topic even with the short podcast format. 

Website: https://www.voicesofsearch.com/

Listen on Apple Podcasts 

3. The Agents of Change

Hosted by: Rich Brooks

Weekly podcast featuring interviews of a variety of marketers to share insider tips on SEO, social media and mobile marketing. Not as focused on SEO as some of the other podcasts on this list, but lots of great insights from smart guests. Most episodes are about 30 minutes long. 

Website: https://www.theagentsofchange.com/podcasts/

Listen on Apple Podcasts 

4. The Authority Hacker Podcast

Hosted by: Gael Breton and Mark Webster

SEO tips and other advice from Authority Hacker founders Gael Breton and Mark Webster.  They cover a variety of topics including how to create and grow web-based businesses, build traffic to your site, engage your audience and convert visitors into customers. A lot of episodes are under 15 minutes, with some longer, in-depth episodes where they dive deep for up to an hour. 

Website: https://www.authorityhacker.com/podcast/

Listen on Apple Podcasts

5. Marketing Speak

Hosted by: Stephan Spencer

Weekly podcast featuring interviews with a variety of well-known industry experts. Stephan has interviewed some heavy hitters and the content is solid. Topics usually revolve around SEO, ecommerce, and digital marketing. Episodes are about an hour long. 

Website: https://www.marketingspeak.com/

Listen on Apple Podcasts 

6. Local SEO Tactics

Hosted by Jesse Dolan and Bob Brennan

Jesse and Bob share digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition. Their focus is on how to optimize a local business and get more customers for businesses with a local presence. Episodes are about 30 minutes long. 

Website: https://www.localseotactics.com/

Listen on Apple Podcasts

7. Lion Zeal Show

Hosted by: Daryl Rosser

In-depth interviews with industry experts. Topics skew more towards SEO agencies and how to scale an SEO service business, but a lot of the insights could be valuable if you’re doing SEO on an affiliate, ecommerce, or some other type of site. Daryl also provides a video version of each podcast episode on his Youtube channel. Episodes are usually over an hour long. 

Website: https://lionzeal.com/podcast/

Listen on Apple Podcasts

8. She Can SEO 

Hosted by: Emily Fontes

A relative newcomer to the podcasting world, Emily’s podcast is geared towards female entrepreneurs and isn’t limited to SEO tips. She gives bite-sized marketing tips for growing your business. She offers great tips for newbie and less-experienced marketers. Episodes are short (usually under 10 minutes) and action-oriented. 

Website: https://tinygiantmarketing.com/the-she-can-seo-podcast/

Listen on Apple Podcasts 

9. Search News You Can Use

Hosted by: Marie Haynes

A weekly podcast by Marie Haynes highlighting current news and updates in the search industry. She breaks down the most interesting and important changes that have happened each week in SEO and the world of search, including algorithm updates and rumored updates. She also provides a print version of the news covered in the podcast each week. Episodes are about 50 minutes long. 

Website: https://courses.mariehaynes.com/search-news-you-can-use-podcast/

Listen on Apple Podcasts 

10. Page 2 Podcast

Hosted by: Jacob Stoops and Jeff Louella

Unlike most of the podcasts on this list, this one isn’t focused on SEO strategy or tactics. Instead, it’s all about the people of SEO, their stories, and what life is really like as an SEO. Each episode features one of the industry’s best and brightest minds. They share experiences, talk about successes and failures, and share some strategic and tactical tips. Episodes are about an hour and a half long. 

Website: https://page2podcast.fm/

Listen on Apple Podcasts 

11. Edge of the Web 

Hosted by: Erin Sparks

A weekly interview-style digital marketing podcast discussing a variety of topics in digital marketing, including SEO, social media, and content marketing. Host Erin Sparks discusses the latest news and trends in the digital marketing industry and interviews some of the top names in the industry. Episodes vary in length. 

Website: https://edgeofthewebradio.com/seo-podcast/

Listen on Apple Podcasts 

12. The SiteVisibility Internet Marketing Podcast

Hosted by: Scott Colenutt

One of the longer-running podcasts from this list, with over 500 episodes, includes marketing tips and practical advice on how to get the best from digital and search engine marketing. Guests share the latest tools, techniques, and strategies to help you generate online leads, sales and build engagement with your audience. Episodes vary in length from about 15-50 minutes.  

Website: https://www.sitevisibility.co.uk/blog/category/podcast/

Listen on Apple Podcasts 

13. SEO Podcast Unknown Secrets

Hosted by: Chris Burres and Matt Bertram

This podcast first aired in 2009, so it’s another of the longest-running podcasts on the list. With over 500 episodes in their archives, there’s a lot of great content you can listen to. Some of the episodes feature interviews with other experts, and some episodes are Chris and Matt discussing interesting industry articles or other topics. Episodes are about 40 minutes long. 

Website: https://www.bestseopodcast.com/

Listen on Apple Podcasts

14. The Blogging Millionaire

Hosted by: Brandon Gaille

This podcast is about blogging strategies to grow traffic and monetize a blog. Has a bit of an over-hyped (sales-y) feel to it compared to the rest of the podcasts on this list. Listen to the intro on one of the episodes and you’ll see what I mean. But if you can get past the hype-y feel, he does share a lot of good tips that are good for bloggers and other non-blog websites. His listeners seem to agree — he’s got more reviews on iTunes than another podcast on this list (as of the time of writing he has 527 reviews with an average rating of 4.8). Episodes are about 10 minutes long. 

Website: https://theblogmillionaire.com/

Listen on Apple Podcasts 

15. The Business of Digital

Hosted by: Mat Siltala and Dave Rohre

A weekly, interview-style podcast where Mat and Dave interview big players in the industry to get a ton of great insights on a variety of digital marketing topics. Includes actionable advice for business owners to apply the tips learned in each episode. Topics covered include hiring, social media, content marketing, running a business, SEO, PPC, and more. Episodes vary in length, but tend to be about 20-30 minutes long. 

Website: https://www.businessof.digital/

Listen on Apple Podcasts 

16. Digital Analytics Power Hour

Hosted by: Michael Helbling, Tim Wilson, and Moe Kiss

With a heavy focus on digital marketing analytics, this is a great podcast for any serious digital marketer. The three hosts usually cover the topic, with occasional special guest experts joining them. The topics aren’t usually SEO-specific, but it’s super helpful to become a more well-rounded, data-focused marketer. Episodes are about an hour long.

Website: https://www.analyticshour.io/

Listen on Apple Podcasts

17. Search Talk Live

Hosted by: Robert O’Haver, Matt Weber, and Michelle Stinson Ross

The hosts of this podcast offer their first-hand experiences to help listeners better their knowledge and insight on what is going to help your online marketing campaigns. They share learning from their own testing, experiments, and case studies. They also bring in guest experts to join their discussions on a variety of topics surrounding SEO, social media, and paid digital advertising. Episodes are about an hour long.

Website: http://searchtalklive.com/

Listen on Apple Podcasts

18. The Digital Marketing Podcast

Hosted by: Ciaran Rogers and Daniel Rowles

A weekly digital marketing podcast that combines interviews with global experts together with the latest news, tools, strategies, and techniques to give your digital marketing the edge. Most episodes are 20-30 minutes long.

Website: https://www.targetinternet.com/digital-marketing-podcasts/

Listen on Apple Podcasts 

19. Marketing Scoop Podcast

Hosted by: Laura Morelli

Weekly, interview-style podcast where host, Laura Morelli, interviews a variety of people behind successful, integrated marketing campaigns, and discusses the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge. Episodes are 20-25 minutes long. 

Website: https://www.semrush.com/podcast/

Listen on Apple Podcasts

20. Cashing in on Content Marketing

Hosted by: Amanda Milligan

Host Amanda Milligan interviews top marketing experts for discussions on a variety of content-focused topics. You’ll get a wide range of perspectives across a bunch of different areas of marketing, with a clear emphasis on content marketing. Episodes are about 30 minutes long.

Website: https://info.frac.tl/content-marketing-roi-podcast

Listen on Apple Podcasts

21. The Search Engine Journal Show

Hosted by: Brent Csutoras, Danny Goodwin, and Loren Baker

Hosted by a few of the OG SEO gurus, the official podcast of Search Engine Journal usually features interviews with other OGs from the SEO expert brain trust. You’ll hear from a lot of the same experts who write for SEJ and speak at all the big SEO Events. They cover a wider array of topics beyond SEO, but it’s all the stuff us search geeks are into (SEO, PPC, social media, content marketing, and digital marketing). Definitely a good podcast to keep up with the latest advancements in SEO strategy. Episodes vary in length from 40 minutes to an hour and a half. 

Website: https://www.searchenginejournal.com/category/search-engine-journal-show/

Listen on Apple Podcasts

22. Webcology

Hosted by: Dave Davies

Webcology takes a deeper look at the ecosystem of the internet as it affects webmasters and web marketers from the points of view of hosts Jim Hedger and Dave Davies. Featuring interviews with special guests, Webcology explores a variety of digital marketing and SEO-related topics. Episodes are just under an hour long.

Website: https://wmr.fm/category/podcast/webcology/

Listen on Apple Podcasts

23. The In Search SEO Podcast

Hosted by: Mordy Oberstein & Sapir Karabello

A weekly podcast tackling the search industry’s latest trends and questions all with a touch of humor.  A unique and refreshing take on search engine optimization and on the search marketing industry itself. Episodes often include interviews with the greatest minds in the SEO industry. Episodes are a little over an hour long.

Website: https://www.rankranger.com/blog/podcasts

Listen on Apple Podcasts

24. SEO 101 

Hosted by: Ross Dunn and John Carcutt

Touted as an introductory course on SEO, this podcast is geared towards beginners, but they do cover a lot of current search engine news, updates, and strategies that will be interesting to more advanced SEOs. Episodes are usually about 35 minutes long. 

Website: https://wmr.fm/category/podcast/seo-101/

Listen on Apple Podcasts

25. Frugal SEO

Hosted by: Nicolás Forero

A recent addition, this podcast offers bite-sized episodes that offer quick tips on a specific SEO topic. Content is focused on specific tactics and seems to be geared more towards a beginner audience. Most episodes are about 10 minutes long. 

Website: https://www.listennotes.com/podcasts/frugal-seo-website-traffic-on-a-budget-HixtKqzDfo_/

Listen on Apple Podcasts

Bonus: 17 Great Non-SEO Marketing Podcasts Worth Checking Out

These podcasts don’t focus on SEO like the top 25 list, but they offer great content about various marketing topics. Some offer high-level marketing discussions and interviews. Others are more focused on a specific sub-set of marketing. All of them pack a punch with useful tips and ideas to improve your marketing.

  1. Marketing School
  2. Marketing Geeks
  3. Duct Tape Marketing
  4. Brainfluence
  5. Growth Experts
  6. Social Media Marketing
  7. The Paid Search Podcast
  8. Perpetual Traffic
  9. The DigitalMarketer Podcast
  10. Online Marketing Made Easy
  11. Linkedin Ads Show
  12. Marketing Over Coffee
  13. Social Pros Podcast
  14. Copyblogger FM
  15. B2B Growth
  16. State of Demand Gen
  17. MarTech Podcast

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4 Steps to A Smarter Keyword Strategy for Your Business

Most business owners miss out on a lot of potential business because they don’t choose the right keywords, or worse yet, they don’t put any thought into their keyword strategy at all. Follow these simple steps to find some hidden gem keywords that you’re currently missing.

Before you start, create a system to capture your keyword list. I like to use a Google spreadsheet because it’s easy to share with your team and you can create multiple sheets or tabs if needed. You can start on a whiteboard or notebook, but you’ll quickly want to migrate your list into a digital format that you can easily sort, delete, and copy and paste into other platforms.

Step 1: Brainstorm Keywords

Write out a list of all the keywords you would use to search for a business like yours. Try to put yourself in the shoes of a potential customer and think of how you would search. Your intimate knowledge of your business gives you an inside track on behavior. Think about the words and phrases that people use to describe your product or service.

Be careful not to trust your instincts too much, though. Sometimes you’re too close to it to see some big opportunities that “normal people” are searching for. Get input from employees, friends, and family. Be sure to ask people who aren’t as familiar with your industry to get a balanced view.

Current customers are another great source of keyword ideas. Ask them what keywords they searched to find your business. The sooner you can ask them, the more likely they’ll be to remember the exact search phrases they used to find you.

Step 2: Spy on Competitors

While I recommend that you don’t obsess over your competitors, you can get some good ideas on keywords by watching what your competitors are doing. You can identify which competitors are worth emulating by seeing who shows up in Google searches for your keywords.

Search your top keywords and notice the specific phrases that the top sites include in their page titles and descriptions. Click through and look at page headings and content. Look at their blogs and other content pages to see the topics they are writing about. Look at which companies run ads for your keywords.

Use a competitive keyword tool to see which keywords your competitors are using. These tools give an estimate of how much they are paying per click for specific keywords and their total ad budget. A couple of these tools include SpyFu and SEMrush. Just enter your competitor’s domain name and they’ll show you a list of paid and organic keywords for that site, rank-ordered by popularity.

Step 3: Analyze Your Existing Keyword Flow

An often overlooked source of good keyword ideas is your existing keyword traffic. Unfortunately, Google encrypts most searches, so you can’t get much data on organic keywords from Google Analytics, but it’s worth looking at the referring keyword reports to see if anything shows up (Acquisition > All Traffic > Channels > Organic Search). Another great Google Analytics report for keyword insights is the landing page report for organic search visitors (Acquisition > All Traffic > Source/Medium > google/organic + secondary dimension: landing page). Even without seeing the exact keywords, the landing pages give you clues about which keywords are driving traffic to your site.

A great source of insight into your organic keywords for any website is Google Search Console. Sign up for an account to see your top keywords along with a bunch of other handy tools for optimizing your organic Google rankings. Look for good keywords that you haven’t already thought of that are showing up as queries in the performance reports.If you’re running any paid keyword ads like Google keyword ads, Bing Ads, the keyword reports from your campaigns can give some good insights into keywords that are popular. If you track conversions from your campaigns, you can focus on the keywords that generate the most leads or sales, rather than just the most traffic.

Step 4: Keyword Research Tools

Once you have a good list of keywords you can start plugging them into keyword tools. The purpose of running your keywords through these tools is to help validate your assumptions about which keyword phrases are most popular. You will also find additional keyword phrases that you didn’t already think of. Google’s Keyword Planner is a great place to start.

This is the tool that Google uses to sell its keyword ads. Since Google gets 90+ percent of all of the billions of searches every day, they have a decent database of search behavior. Other keyword research tools you might try are Wordstream, Moz, and Ahrefs, as well as the two mentioned above for competitive analysis: SEMrush and SpyFu.

Google also offers some good keyword ideas through their search suggestions that show up at the bottom of each search results page, and the autocomplete suggestions right in the search box. Those suggestions are based on actual searches, so make note of those and add any relevant ones to your list of potential terms to target. Google Trends can also give good insights into localized keyword search popularity and related search phrases.

How and Where to Use Your Keywords

Once you’ve done your keyword research and prioritized the words and phrases you want to show up for, you need to know where to use your selected keywords. There are several different ways to use keywords, and your approach for each will be a little different, depending on how keywords are used in each application.

Search Engine Optimization (SEO) – SEO refers to organic placement in search engine results. Include your top 1-3 most relevant keyword phrases in the HTML page title for each page of your site. Include keywords where appropriate in the page headings and within the body text. Include local qualifiers to give your site the best chance of showing up for localized searches if your business has a local service area. Resist the temptation to stuff too many keywords in these areas. Always think quality over quantity. And don’t worry about using the exact phrase throughout the entire page. Google is getting good about recognizing different phrases with the same meaning. If you use the same words every time, you limit your reach for all the different variations, and you could trigger spam filters with Google for having a website that is “over-optimized.” Note: it’s not necessary to include a list of your keywords in the meta keywords tag since meta keywords are completely ignored by Google.

Paid Search Ads – If you’ve got an ad budget, keyword ads are a great way to get targeted keyword traffic to your site. The ads are typically bought through an auction-based system where you set your maximum bid price, which is the highest price you are willing to pay for clicks on your ad. Because pricing is completely market-driven, you’ll pay more for clicks if you have a lot of competitors bidding on the same keywords, and you can get clicks for cheap in less-competitive industries. The nice thing about paid search ads is that you can control how much you spend, and you can turn entire ad groups or specific keywords on and off at will. The main drawback of course is that you’re paying for every single click, so if those clicks don’t convert to paying customers, you could give Google a whole lot of money for a whole lot of nothing in return.

Local Listings – The main local listing to focus on is your Google My Business (GMB) listing. There are hundreds of other local directories and citations that include a business description along with your basic business info such as name, address, and phone number. Don’t go nuts and stuff a bunch of keywords into your company name or description, but be sure to include relevant keywords where appropriate. When possible, pick categories for your business that include your target keywords.

Content Strategy – Your keyword research should also guide your content marketing strategy. Whether you’re creating blog posts, checklists, ebooks, videos, or other formats, create content that people are searching for. Explore keywords that tap into different stages of the buying process. Look for questions people are searching where you can provide an answer or solution. The more value you provide through your content, the better it will perform in search, which builds more trust with your audience.

Your keyword strategy will evolve as you see what works and what doesn’t work. Keep an eye on which keywords are driving the most traffic and leads. Repeat this keyword analysis process periodically to find new keyword opportunities as they emerge.

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Where to Learn SEO in 2020

Search engine optimization has been a thing for over 20 years, and most companies incorporate at least some type of SEO in their marketing strategies. However, SEO continues to be a pretty specialized field, with very few college degrees focused on the practice, and no widely accepted industry certifications.

Whether you want to become the world’s greatest SEO guru or you just want to learn enough to be dangerous, there are numerous places to start your journey learning more about SEO. The purpose of this post is to point you in the right direction to get started. You’ll find numerous other blog posts and other resources to help you learn the ins and outs of search engine optimization.

Here are a few good places to dip your toes in: 

When you’re ready to take your learning to the next level, check out these online courses: 

The best way to learn SEO is to start doing it for your own website. If you don’t have control over a website, you can start a side business or hobby website to give you a platform where you can experiment. If you’d rather hire a pro, fill out our consultant request form to find an SEO consultant.

News

Introducing: SEO Consultants

I’m excited to announce the launch of this new version of the SEO Consultants website! I bought the domain a few months back to create a resource that would make it easy to find SEO consultants you can trust. I’m not currently taking on SEO clients myself, but instead I’ll gladly introduce you to a couple capable SEO experts. I’ll also be publishing SEO-related news and tips here on this blog.

If you’re looking for SEO help, fill out this form and I’ll match you up with some good options.

Thanks for stopping by!

-Dave

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